Author: Abhay Reddy
Generative AI is expected to add trillions of dollars to the global economy with 75% of value coming from use cases in marketing, sales, software engineering, R&D, and Customer Ops. [source]
The number of large and small companies catering to the marketing technology stack had grown exponentially from around 150 in 2011 to 9900+ in 2022 [source]. This number has now exploded with the seemingly unlimited potential of Generative AI. ChatGPT (OpenAI) has revolutionized the way we interact with artificial intelligence and made the technology more mainstream. Below are some of the companies that leverage Gen AI and cater to the marketing landscape.
Gen AI Marketing Tech Stack (URL)
| CONTENT | DESIGN/IMAGES | CHAT/SEARCH | VIDEO | SALES | PERSONALIZED ADS |
| Jasper | Figma | ChatGPT | Runway | Salesforce | Twilio |
| Rytr | Adobe Firefly | UserBot | Pika Labs | Clari | Albert |
| Anyword | Canva | Google Bard | Adobe | Reply | |
| Copy.ai | DALL-E2 | Chat Fuel | Veed.io | Apollo.io | |
| Twain | PhotoRoom | Algolia | Tiktok | ||
| Writer | Lexica | Glean | |||
| Surfer | Cohere | ||||
| Copysmith | DUST | ||||
| Content at Scale | |||||
| Ad Creative AI | AVATAR | TRANSLATION | VOICE | DATA | AUTOMATION |
| Writesonic | Synthesia | Lilt | Murf AI | Looker | Zapier |
| Hypotenuse AI | Colossyan | DeepL | Resemble AI | Tableau | Braze |
| D-ID | Eleven Labs | Twilio | Adobe | ||
| Digitalfirst AI |
Gen AI applications and the models they are based on:
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