Generative AI in Marketing: Understanding with Examples

ChatGPT (OpenAI) has revolutionized the way we interact with artificial intelligence and made the technology more mainstream. Generative AI is expected to add trillions of dollars to the global economy with 75% of value coming from use cases in marketing, sales, software engineering, R&D, and customer ops. The survey reported that only 14% of organizations were using Gen AI for Marketing and Sales [4]. The best way to understand Gen AI in Marketing is to look at how some of the top companies leveraged this technology to stand out.

Generative AI Marketing Use Cases: Where Do You Want To Start?

Marketing has seen an explosion of innovation reshaping the field. Generative AI is one such game-changer technology that allows today’s marketers to stay ahead of the curve. It allows for innovative solutions to age-old problems by automating repetitive tasks, increasing scalability, personalizing interactions, and enhancing creativity. While 98% of executives said that Gen AI was a hot topic of discussion with their board, only 14% of organizations were using Gen AI for Marketing and Sales. I have highlighted the key Gen AI use cases in Marketing to get started.

Generative AI Marketing Tech Stack: An Explosion of Interest

Generative AI (Gen AI) Marketing Technology Stack. The number of large and small companies catering to the marketing tech stack had grown exponentially from around 150 in 2011 to 9900+ in 2022. This number has now exploded with the seemingly unlimited potential of Generative AI. ChatGPT (OpenAI) has revolutionized the way we interact with artificial intelligence and made the technology more mainstream.  Below are some of the companies that leverage Gen AI and cater to the marketing landscape

Generative AI in Marketing: Do the Benefits Outweigh the Risks?

What is generative AI? Generative AI (Gen AI) is artificial intelligence capable of generating text, images, or other media, using generative models. Generative AI models learn the patterns and structure of their input training data and then generate new novel and unique data that has similar characteristics. Marketing has seen an explosion of innovation reshaping the field. Generative AI is one such game-changer technology that allows today’s marketers to stay ahead of the curve.

Demand Generation: Marketing and Sales Collaboration

Internal alignment between marketing and sales plays a pivotal role in demand generation. Demand generation is no longer about creating demand for sales to follow through on. The lines between the two organizations continue to blur for revenue generation

Top 6 Demand Generation Trends to Watch in 2022 and 2023

While the 2021 demand trends in a COVID world continue to stay relevant, I wanted to highlight some new ones to watch out for in 2022 and 2023.

List of Marketing Tactics

There are many types of marketing tactics that a modern marketer can use to promote his products, solutions and services. You must choose the right tactics that are relevant to your customers, products and industries. Pilot tactics and use data to expand those that work and stop the ones that don’t.

Top 10 B2B Marketing Trends In A COVID World

COVID19 pandemic has resulted in a shift in how B2B companies market to their customers. Lets explore some of the changes and the trends for this year. In-person meetings that sales relied on has diminished significantly, and so has marketing's ability to generate leads from physical events such as Tradeshows and Industry events. Even CES 2021 was virtual this year with much less fanfare. The forecast is that most physical events will not return till end of year - even with a vaccine rollout. Remember that a single conference was linked to as many as 300,000 COVID cases (source) and most companies will continue to exercise caution.

Top 10 Sites for Learning Digital Marketing

Below is a list of blogs (and sites) that allow you to get familiar with digital marketing concepts such as SEO, demand generation, marketing automation, e-commerce and digital transformation.

Better Understanding Of Pressures Faced By Agencies and In-House Marketing

My experiences with agencies has been generally positive, but I did find out about their apprehensions and what they think of in-house marketing in a conference and spoke to multiple agency folks to gather feedback. It was a real eye opener.