About

My name is Abhay Reddy. I am an accomplished growth strategy executive with proven expertise in aggressive sales growth through digital transformation. I am a strong leader who consistently takes on the most challenging initiatives and drives significant ROI. I have 20+ years of experience driving revenue across multiple regions, product lines, and industries. My expertise includes demand generation, product management, software, ABM, content marketing, E-commerce, GTM, and data analytics. I graduated with a MS in Computer Networks, and MBA from the Marshall School of Business, University of Southern California (USC), and have an advanced degree in ‘Driving Digital and Social Strategy’ from the Harvard Business School.

Thinkers360 Thought Leader 

Enough about me already. Why am I creating this blog?

I think marketing – one of the last few bastions of traditional ways of doing business – is fast evolving into a much more digital and analytics centric field that is expected to be revolutionized by software and AI. My experience in software and marketing gives me an unique perspective of how these fields are converging, and how organizations can adapt. I will review some of the best practices that can be applied to accelerate this transition.

Blog posts here are mainly related to the fields that I have worked in (Ex: Digital Marketing, Demand Generation, Product Marketing and Software Technology).

Disclaimer: The views expressed in this blog are my own and not the views of my employer. They are intended to inspire other marketers, product managers and engineers to share their thoughts and discuss what works and what doesn’t.

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Abhay Reddy

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